- lip syncing has to be in sync
- The main performer should be wearing more then 2 costumes in the video
- Have atleast 3 locations
- Each shot must cut in time with the beat
Also, when we was researching for our music video we took alot of notice in devlins video "london city". This video by the Grime artist was filmed mostly in London, which gave us inspiration and good ideas which we could use in our music video, as it is also a grime track. We used a number of shots in our music video to relate to real media products such as the Devlin video. Some of these shots included Big ben, London eye and London bridge which were in the background of the shot of Casey (the main performer) lip syncing. When we was planning for our music video we decided to film up London as use locations such as the London and Big ben. This was because we want to show the audience that our artist is wealthy and has come through the underground scene and is now at a higher class, emphasises by the album name "millions don't come easy". This shows that MCCabe has become famous and earnt a lot of money, however he had to work hard for it and it has not been an easy journey.
In order for our music video to use all of the conventions we believe that Devlins video "brainwashed" would be a good video to research and evaluate. This was because the music video was low budget and did not have a lot of money spent on it, and some of the effects are easily done on the editing programmes that we use. When we made our music video we related in to real media products, for example when we was filming for our grime video, we had a shot of Casey lip syncing infront of a white wall which had graffiti on it, which related to the genre, which is also signs of a lwo budget video, but it also shows that the video is set in an urban environment which challenges real media products.
