Goodwin helps to identify the different juxtapositions happening within a pop video.
Illustration
Music: Always cuts to the beat
Lyrics: Images illustrate the literall meaning or feeling of the lyrics, often just with the band singing and dancing.
Band image: The band area band - singing, dancing/playing instruments dressed as would be expected
Amplification
Music: cuts on the beat but also off to emphasise features
Lyrics: Images simplify the lyrics, a specific narrative may be used that would not necessarily be picked from reading the lyrics alone.
For example Scouting for girls made a song called "this aint a love song". The lyrics of this song are "this aint a love song this is goodbye". This is shown in the video by couples and families upset and saying goodbye to each other at an airport.
Band image: The band take on fictional roles in the image
Disjuncture
Music: music cuts off the beat (sometimes, not always) the sign of a badly made video
Lyrics: Images which do not relate to the lyrics used, sometimes used by bands who are already very well established who can afford to take the risk
Band image: The band take on an image that is nothing like or the complete opposite of their expected imagine, e.g. the lead singer of texas dresses up as elvis.
As a manager of a boy band, you wouldn't usually do a disjuncture video as it would not suit the type of band/lyrics to the song.
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