Tuesday, 15 February 2011

In what ways does your media product use, develop or challenge forms and conventions of real media products? (ancillary task)

When designing my ancillary task and my main product i had to focus on a number of things, for example what my artist was wearing so that it related to the genre. The reason i did this was because my artists has to wear the right clothing which relates to the genre, for example hoodies and hats, instead of smarter clothes. The genre of the song is UK grime, and we looked at many digipacks from other famous UK grime artists such as Skepta, N-Dubz. The track that we used for our music video was a song by Example, which is UK Grime, however me and my group are not sure what genre of music this should be. This was good because we was able to challenge the genre and come up with more ideas. As a group, we decided that the streets were a similar type of genre to MC Cabe. When i made my music video i made sure that the clothing he was wearing was shown in my ancillary task. We took photos of MC Cabe on the still camera and used photoshop to edit these photos and put them onto our digipack so we combined the digipack with the music video. This relates to the genre as he was wearing ralph lauren tops, a ralph lauren hat and duffer tracksuit tops, with designer jeans and trainers. These clothes show that Casey is a upcomign star that is making money and is rich and has worked hard to get where he is, similar to other Uk Grime artists. We was inspired by music videos which we watched as a class on youtube. Some of these artists which are similar to our genre included chipmunk and professor green. When Casey was in the recording studio, we also took still photos of Casey to put into our digipack, whilst he was in the recording studiop MC Cabe was also wearing designing brands to relate to the genre.

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