How did you use media technologies in the construction and research, planning and evaluate stages? (Music Video)

Before we started to make our music video we had to research a lot and plan our work carefully. We spent a lot of time thinking about different genres and spent time looking at music videos to get ideas and conventions which we could play with a use effectively in our final music video. We looked at various artists, mainlyto do withhip hop and UK Grime, as this was one of our main interests when researching as this genre of music is what we enjoy. One main artist that we looked at and researched in depth was the UK Grime artist Devlin. This was because lots of his ideas when making his music video were filmed in London which was just a short train journey away from us if we decided to film up there. He also used many effects of the editing programme Final Cut, which we used to edit our music video. We looked at many different music videos on youtube when we was researching our work. Some of the artists included Tinie Tempah,Eminem, Devlin, Giggs and proffessor green.

This is a shot from Devlins video "brainwashed" where final cut has been used to translate a shot of Devlin performing being shown on the buildings in London. As a group we thought that this looked very effective considering it is easy to do, which gave us a similar idea for our music video as it is the same genre.